Council: Royal Borough of Kensington and Chelsea (RBKC) Council
Project name: Catch recycling’s most wanted
Location: Kensington and Chelsea, London
Purpose: RBKC wanted to improve recycling rates. After a poll found one third of Londoners find recycling too complicated, the council worked with environmental charity Hubbub and Innocent Drinks to run a campaign highlighting common items that are thrown into landfill that could be recycled.
Description: The council produced a number of messages to go on posters, recycling bags, digital displays, and recycling trucks to help to catch “recyclings most wanted”. The campaign highlighted items that are often thrown into landfill but could be recycled. It highlights that recycling could be spoiled by food and drinks – even if it is in the right bin.
Conservative councillor/ council lead: Lead Member for Environment, Cllr Cem Kemahli
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